Why Entrepreneurs Need To Think Outside The Box

Becoming a successful entrepreneur is easier if you have a certain skillset which includes passion, drive, and innovativeness. Thinking outside the box is crucial, because there’s nothing new under the sun (unless you happen to be an entrepreneur). Why compete in the market when you can build your own industry, providing consumers with something they need or want but never had before? That was attorney Mark Bogen’s thoughts when he started thinking about just how costly and challenging putti...